Pretty Ballerinas
Status / Completed
Various Locations / Paris, Berlin, Niza, Londres (Brooks, Marylebone, Covent Garden, Royal City, King's Road, Pont St., Canary Wharf), Bicester, Irlanda, Bakú, Australia, Guatemala, Colombia, Madrid, Palma, Barcelona, Miami, Salvador.
Design / Costagin
Handcrafted in Menorca since 1918, Pretty Ballerinas embodies femininity and heritage. Each pair reflects craftsmanship, comfort, and understated charm.
We developed the concept and its materialization in store. The central elements are circular pedestals that elevate the footwear and present it as a collectible piece, an iconic gesture that has since been replicated in stores worldwide. The layout allows fluid circulation, with comfortable benches and nearby storage that facilitates testing and movement. Warm light and visual order build a clear, coherent experience aligned with the brand’s identity.